FIFA WWC 23’ ‘Momentum On’
Capturing the predictions on the WWC23’ and future of Women’s Football from the fans.
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Each of the talent was introduced to football at a young age, but later became more familiar with women’s football later in the years when catching glimpses of the sport at random occasions in their lives.
The photoseries was supported by Apple Beats who provided us with products for our photoseries, event, giveaways and also for further amplification.
The Beats By Dre UK team later posted the photoseries and shared our message on their channels to further amplify the campaign.
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In partnership with Queen of The South, we hosted a public exhibition on Thursday 10th August 2023 followed by a panel discussion to explore this philosophy alongside those who are currently championing women’s football.
The panel discussion covered the following topics:
- Changes in attitudes towards women’s football since the 2022 Euros
- Representation of BIPOC in the sport and England team
- The media & press and how they can support and inspire the next generation of athletes
- The future of women’s football and your predictions
Campari Group’s Appleton Estate Rum supported our launch event by providing drinks for the evening as well as extra products for giveaway, product placements and content that they later reposted on their channels.
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To further amplify the campaign we partnered with This Fan Girl, Sole Supplier and Queen of The South to distribute the campaign assets and event promotions across their combined network of over 400k+ audience.
This resulted in an intimate panel discussion and exhibition of the photoseries.
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Creative Director - Martha Omasoro
Photographer - Jade Keshia Gordon
Assistant Photographer - Jade Rey
Videographer & Editor - Charlie Firth
Assistant Videographer - Miriam Omasoro
Talent
Jahnay Tennai, Akhina Graches, Angela Nelson-Iye, Kash Alien
Predictions from the fans
